Our diverse group of attendees will include well-educated professionals who are primarily women heads of household committed to creating a healthier life for them and their families. On Labor Day Weekend 2019, 2,000-3,000 participants will converge on Historic Fourth Ward Park for a day of living their best lives — naturally. They will expect to find products related to mindfulness, wellness, health, yoga, conservation, and much more.

These are socially conscious consumers who believe in leaving a lasting impact in the lives of others and in their communities — while minimizing their physical impact to the planet. They notice which companies share their values.